The Kia Optima.

Completely reimagined down to the last detail. Optima provides you with the looks, excitement and capability you want – plus a few things you haven’t even thought of yet, all at an affordable price.

Optima boasts more passenger space than most of its competitors, plus interior features designed to fit your personal needs. Sumptuous leather front seats heat to the perfect temperature, while the driver’s seat electronically adjusts eight ways for tailor-made comfort. The automatic temperature control maintains your optimum setting, while harmonically rich music from a 360-watt Infinity® premium sound system fills the cabin.

Two new spirited engines offer an exhilarating ride and outstanding fuel economy – while enhanced suspension provides a precise, sporty driving experience.

Optima has an impressive list of class-leading safety features. An integrated Electronic Stability Control system (ESC) instinctively assesses road conditions and driver’s responses and then adjusts key vehicle functions for optimum control. Six standard airbags, including full-length side curtains, are part of an integrated system that monitors conditions during an impact and controls inflation accordingly. The list goes on.

All this, plus an unbeatable warranty, adds up to a truly outstanding mid-size sedan that’s impossible to ignore.